I don't think I'll ever fully understood the reason why season tickets go on sale before the current season is over.
Technically, we still don't know which division we will be in next season. However, the prices unveiled this morning at least show real common sense.
Dropping admission prices is never going to be an option, so a widespread freeze is just about the best you can hope for as a supporter.
Raising prices across the board would have been suicidal given the current predicament we find ourselves in. Only Chancellor Gordon Brown is able to get away with that kind of thing!
And although shifting 9,000 tickets next season does seem a tad ambitious, I think the club have dangled a carrot and Burnley supporters, who are quite realistic, should respond positively to the new target.
After all, what else are you going to do on a Saturday afternoon in mid-winter?
Not that I expect a bumper crowd against Norwich City tonight, mind you!
Live TV screening, combined with one win in 14 games, has probably convinced armchair supporters that is precisely the place to watch the action.
Yet this could be just the moment to announce to a watching nation that we are finally back in business!
Nobody, least of all Steve Cotterill, needs telling that we've had a pretty depressing year so far. But with those season tickets ready to go on sale and the first of two home games against one of the league's bigger teams, goals and points are hopefully the order of the day.
The spectre of relegation, albeit a faint one, has not yet been eliminated. Thankfully, 22nd placed Millwall's defeat last week kept the points gap in double figures with the games running out.
But the visit of Norwich and Southampton next Tuesday offers the perfect opportunity to draw a line under all the uncertainty and finally put this season to bed.
I am particularly looking forward to seeing Andy Gray and Phil Bardsley in action for the first time.
Steve has been in the hunt for a striker ever since you-know-who left in January and he appears to have landed his long-time target.
The signing of Bardsley is also an astute one. I think the right back position is one that needed strengthening and where better to go fishing than Manchester United?
Michael Duff has done admirably there since signing from Cheltenham, but he's made no secret of the fact he would prefer to play centre back.
Selfless skipper Frank Sinclair has also played there at times, but I am sure even he would agree he is better in a central position.
I think we have been a bit unbalanced out wide and Phil's loan signing will hopefully plug that gap until a permanent arrival in the summer.
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