Burnley Paralympian, Gregg Stevenson, is predicted to be Team GB's top earner due to his powerful social media presence.

This revelation comes from a study that has found Paralympians, despite often facing a notable prize money gap compared to their Olympic counterparts, can get rich with their online presence.

Award-winning marketing company, Avid Panda, has conducted an in-depth analysis of Instagram, determining which Team GB Paralympians are likely going to be the highest-paid on the platform following the games.

Rowing gold medallist Gregg Stevenson leads the pack with an estimated earning of £738.89 per Instagram post.

If he continues to post at a steady rate of three times weekly, Stevenson's earnings could skyrocket to nearly £26,600 over the next three months.

Close on Stevenson's heels is Kadeena Cox, a cyclist and television presenter who recently won a gold medal in the velodrome.

With an estimated post earning of £534.19, Cox could amass over £19,230.97 from Instagram alone in the weeks after the games.

Her dual career bolsters her appeal for potential brand deals and sponsorships.

Securing the third spot is Lauren Steadman with potential earnings of £478.64 per post.

Over the same period, she could reel in a total of approximately £17,231.17.

In fourth place, we find Paralympic sprinter Lizzi Jordan, who could earn roughly £403.31 per post.

These earnings could tally up to about £14,519.11 in total.

Completing the top five is swimmer Poppy Maskill.

With approximate earnings of £380.48 per post, Maskill could earn up to £13,697.27 following the games, provided she maintains a consistent posting schedule.

This recent study has highlighted the potential for Paralympians to make substantial earnings through social media engagements, helping to close the prize money gap experienced in comparison to their Olympic counterparts.

The athletes' inspirational stories and achievements resonate with followers, providing a springboard for brands seeking partnerships.