Rovers have unveiled their new third kit for the upcoming 2024/25 Championship campaign.

The shirt features the logo of new sponsor Watson Ramsbottom, while the women’s team will be sponsored by US firm Dakota Biotech.

An official statement read: “Inspired by our great town and our people, the vibrant pink kit, which comes with silver accents, depicts a map of our town, which sees Ewood Park close to the heart on the shirt, with our home marked by a Lancashire rose.

“Much like our home shirt - which has already proven popular with our supporters - the new kit, manufactured by Macron, is made from Eco Fabric - a polyester material obtained entirely from recycled plastic.

“Extra detail to our new number comes in the form of internal taping on the hem of the shirt, whilst branding from our front of shirt partner, Watson Ramsbottom, sees the leading Lancashire solicitors’ logo take pride of place and in keeping with the colours used on the shirt.”

Supporters can purchase the new kit online (by clicking HERE) or in person at the Roverstore from 11am today.