Burnley have announced a two-year shirt sponsorship with 96.com for a "record commercial fee" while playing in the Championship.

Established in 2019, it is described as a "premium sports and gaming entertainment platform" which hosts casino and online betting services.

The logo will now feature on the front of the men's and women's shirts. The Clarets are preparing for life back in the second tier following relegation under Vincent Kompany, who has since left Turf Moor to take charge at Bayern Munich.

Stuart Hunt, the club’s president of business operations, said in an official statement: “We are excited to welcome 96.com as our official front of shirt partner. We are impressed by their dedication to innovation, customer satisfaction and responsible gaming.

"96.com have invested a record commercial fee for Burnley FC while playing in the Championship. With their support, the club will be able to further invest in the infrastructure and football ecosystem, creating the best possible product on and off the pitch.

“The premium sports and gaming entertainment platform are the latest of several global partners to join the Burnley FC family, highlighting the club’s commitment to becoming a global and innovative brand.”

A spokesperson from 96.com added: “We’re delighted to announce our two-year partnership with Burnley FC, a deal that signals our arrival as a major player on the UK sports and gaming entertainment market. 

“96.com’s exponential growth and success in recent years is testament to our fan-first approach that delivers the No.1 betting experience for sports fans. We firmly believe in the club’s future vision and can’t wait to support the team next season on their quest to return to the Premier League.”

Burnley have not yet released any of their kits for the upcoming campaign but the club has confirmed that the home strip will be available to purchase online and from the club shop in July.