Blackburn Rovers do not know which division they'll compete in next season but, as we approach May, it's impossible to stop the mind wandering into the future.
Whilst most supporters will still be feeling the disappointment of Sunday's missed opportunity, the odds remain in Rovers' favour to stay in the Championship. It remains in their own hands, with two games left to play.
Whether they manage to secure safety by their own efforts or teams around them failing to capitalise, it's of little importance at this stage. Survival will not be celebrated but it will certainly be a huge relief.
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Relegation would be financial Armageddon for most Championship clubs and that is no different at Ewood Park, especially when you consider the backdrop of Rovers' last 12 months.
However, the club have, hopefully, navigated the choppiest of those waters. If they can avoid any further turbulence, and stay up, a more stable summer is a possibility.
The most recent accounts reported another £20million loss but the 2023/24 accounts could show a profit for Rovers, owing to the sale of Adam Wharton, the fruition of David Raya's sell-on clause and the new EFL TV deal.
The renewal with Sky Sports will see more live Championship games than ever before. Great for those with a TV subscription, less so for the match-going supporter.
Especially when it comes to season tickets. At the time of writing, Rovers are yet to release any official details about 2024/25 renewals but that is in keeping with last season when information was shared on April 28.
There is no doubt that Rovers' stock with supporters has dipped in the last 12 months. Considering all the off-field problems, another failed January addition and a season that has seen them nosedive from play-off hopefuls to relegation candidates, goodwill is in short supply.
It will be a tougher sell to hardened supporters this time around. Blackburn Rovers fans are loyal and back their team to the hilt but they don't suffer fools kindly.
When you consider the new TV deal further, there is less incentive to renew. The new agreement increases the uncertainty over the date and time of matches whilst watching from afar has never been easier.
As discussed on this week's 'Arte et Labore' podcast, for those outside of Lancashire, the value of a season ticket has diminished. Co-host, Ryan Hildred, lives in Lincolnshire and so midweek games are already a no-go.
Throw in a five-day working week and two young children, every match that is moved from Saturday 3pm becomes a bigger logistical challenge.
In short, the product Rovers are trying to sell has been devalued by this new deal. However, they will be compensated for that with an increased pot from TV revenue.
That is why, it is so important that the club get their pricing correct. Let's be honest, this season has been a write-off and we'd all like to see the back of it with Rovers' Championship status intact.
This is a golden opportunity for the club to offer an olive branch to supporters who have voiced grievances about a disconnect. A chance to reward loyalty and to listen.
Given the added flexibility needed to benefit from a season ticket, you'd hope some of the money the club receive can be allocated to subsiding season tickets, rewarding that commitment from fans.
Rovers have, on average, the second-lowest attendance in the Championship. The club have engaged positively with fans to boost attendance with the 'Fan Takeover Day', which was recently acknowledged at the EFL Awards.
The club are also in dialogue with the Supporters Trust, who have recommended introductory offers, particularly for the Riverside Stand, to encourage new season ticket holders.
Whilst no supporters would ever change allegiances, there are examples not far from home of clubs that have nailed the marketing and pricing ahead of the new season.
In an era where the loyalty and commitment of fans is being tested more than ever, Blackburn Rovers have a golden chance to repay their faith.
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