John Eustace has insisted Blackburn Rovers' match against Plymouth Argyle is not a must-win game in their quest for survival.
Rovers have not won any of their six Championship games since the head coach was appointed, leaving them two points above the relegation zone.
Failure to beat Swansea City or Millwall has increased anxiety around the fan base about relegation ahead of a crucial match this weekend.
Plymouth have won one of their last seven league outings and are only ahead of Rovers on goal difference in the Championship table.
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However, Eustace does not believe that Saturday's match is 'must-win' despite the difficulty of their run-in.
"No it is not a must-win at all," Eustace said.
"Every game is very, very important, we have an important game against Plymouth as we know.
"Everyone will be fully committed but then we have another nine games which are just as important. This is an opportunity where we can get three points.
"It'll be difficult but we can get a win. We can win the game and continue the good work we have been doing.
"I am not looking at the fixture list, there are 10 games to go. Everyone is fighting for something, everyone can beat each other.
"The Championship is very evident from the last two weekends that whoever you play, you have an opportunity to win. We will take each game as it comes and it gives us an opportunity."
Despite the lack of victories, Eustace believes Rovers have made positive steps forward since coming into the club. Defensively, they have been much better but it has been at the cost of some attacking flair.
"I think we've had two defeats in those games, we've stopped the run of defeats," Eustace explained.
"We have been competitive. We could've easily taken a couple of wins from those draws. I do think there are a lot of positives to take away.
"We do need to be more clinical, keep creating chances. We haven't done that on a consistent basis. A very important thing was to stop conceding goals, we had the worst defensive record and we were on a very bad run.
"We are working hard, we keep believing in what we are doing and we hope to turn a couple of those draws into wins.
"We had to stop conceding goals. I think it's now really important to be very positive and not negative about things. You can see the squad is together.
"The fans have been fantastic since we came in but it's very important, win, lose or draw, that everyone is fully committed to keeping this team in the league.
"Maybe (the group were affected by the run) but since I've come in, they have been magnificent."
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