Jon Dahl Tomasson admitted Blackburn Rovers are in a serious situation after one win in their last 11 Championship games.
Queens Park Rangers' victory at Ewood Park means Rovers are now only five points above the bottom three. After picking up five points out of a possible 33, fans are worried about a relegation battle.
Having entered December around the play-offs, it's been a disastrous two months on and off the field for Rovers.
Tomasson admitted the alarm bells are ringing but their league position should come as no surprise after the budget was cut in the summer.
"It's a very serious situation but nothing has changed," he said. "It was very serious in the summer when everything changed with a hand grenade that changed everything, cutting the budget.
"It's a difficult moment but that's why Steve Waggott spoke about staying in the league, developing players. I'm a little bit more ambitious.
"It's not about me, it's about the team, they're sticking together but it's not great when you aren't winning."
"It can't come as a surprise, I told the club in the summer. The alarm clocks are on," he added.
"We play football for the fans and they should be part of the storytelling. They will be here for 10, for 20 years.
"That's always important to be very transparent with them. They keep you alive and this matters to them on a daily matter.
"The form overall, we were doing ok until December. December was not a good month but January is over. If you look at the results, February can be a good month. January was not as good as November but not like December. Hopefully, we get a February like November."
Defeat against QPR came after conceding two avoidable goals in the second half. The first was unfortunate, Ilias Chair's shot bounced off the post, onto Aynlsey Pears and in.
The second saw Joe Hodge given the freedom of the box to pick his spot after running from deep. It came after a quick turnover of possession and means Rovers have conceded 55 goals.
Tomasson felt the team created enough chances to get something from the game and praised supporters for staying behind the side.
"We are disappointed to lose the game. I thought we started very well, a good chance for Ben (Christene), he could've scored then," he said.
"I don't think we hit the heights of Monday, where we really played well. At the end of the day, we scored a good goal but created plenty of chances to score goals.
"We conceded two unnecessary goals where we should do better. We know they're dangerous in transition where we lost balls where you shouldn't lose balls.
"The lads and the fans showed great character. We almost got the draw, we had two, or three good chances, big opportunities to get the second. Credit to the players the fans for staying behind the team.
"It's not nice to concede goals, we know that. Normally if you concede, you've made a mistake and the opponent has done something well. The goals today, what happened?
"The first goal was unlucky, we had plenty of players in the box. Chair is a very good player, we probably should've been closer to him. He hit the post and we were unlucky it hit Pears and went in.
"The second goal, we lost the ball when we had control and then he was suddenly free. Still, when you concede chances, give them away, you have to look at what went wrong.
"You also have to look at when you created bigger chances than your opponent, which I think we did. I think we should have scored more, we started bright and could've scored.
"When I see the team play and try to get back and the fans behind the team, it's great to see. The spirit is very nice to see.
"We're not happy to lose, like our fans are, players are and everyone is."
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