CHAIRMAN Barry Kilby has urged Burnley to create another "famous day" in the club's proud history and gun down Arsenal in the FA Cup today.
The Clarets, who celebrated their 125th anniversary last year, have dumped Premier League opposition out of cup competitions four times in the last five years.
And Kilby is desperate to add the Gunners to their hit-list.
"We have a good tradition in the past, so let's hope for the best on this one," said the Burnley chairman.
"Obviously it's a chance for us. We've got a national audience, particularly with it being on the BBC, so it could be a famous day in our history. There's that possibility.
"It's classic FA Cup stuff. A north-south game, the working class town against the London superstars. You can use whatever cliche you want.
"It's a big game for us. It's 33 years since we played them, so to have Arsenal coming here with these foreign superstars on Turf Moor, that's something for us all to look forward to, and I think we've got to give it our best shot."
The knock-on effects of the tie could have a positive impact on the rest of Burnley's season, as the club stands to make at least £400,000 from this televised cup tie alone - a timely windfall following the opening of the January transfer window.
"It's unbudgeted for money, so it helps the cause if you're trying to bring players in.
"The money's not necessarily earmarked for (transfer funds), but it's extra revenue we didn't think we had.
"It's probably, I would guess, about £400,000 on our bottom line when everything shakes out.
"It just shows how crazy football is in a way doesn't it? "Somebody drawing a ball out of a hat, it's not proper business this is it? "How somebody drawing a ball out of a hat can give you that windfall, if you like."
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