DISAPPOINTED Owen Coyle says he will show no mercy as he seeks to strengthen his Burnley squad.

As the January transfer window swung open yesterday, a 3-0 defeat at Blackpool emphasised the Clarets boss's desire for a "dominant centre half".

And he is likely to step up his search for other new additions after revealing he felt hurt by the New Year's Day performance at Bloomfield Road.

"It was beyond belief. I've never seen a performance like that from that set of players," he fumed.

"I've said to the lads before they'll get the opportunity.

"We like to think we're loyal to a fault when players are doing well but equally if they're not doing their job, then we'll bring someone else in who can.

"The performance doesn't come more disappointing than that.

"I thought Blackpool started better than us. From start to finish we never coped with their strikers.

"The keeper kept kicking very long balls, they won every header and every second ball in the first half.

"Goals change games. The second goal was always going to be the all-important one.

"If we had got in at one-each then who knows? But we never, and Blackpool obviously generated a great atmosphere and they were enjoying it.

"If somebody had told me (that performance) was going to happen I would never have believed it.

"Disappointing doesn't sum it up - I've got to say that.

"There's ways of getting beat and that's certainly not one of them from where I am.

"I'm deeply hurt by it and I feel that I should be.

"We can prepare the players and pre-warn them, but when they cross that line, they have to go and deliver and, to me, they've not done that.

"There were one or two who still gave everything they had, but it's not one or two you need.

"You need every player who goes out onto that pitch giving everything they've got to achieve that result, and I just felt we were lacking today."

He added: "We have been asked to play a lot of games because we haven't got a big squad and the numbers we've been missing, so if it means freshening it up and bring two or three in then so be it.

"You don't need to be a rocket scientist to work out we're badly needing a dominant centre half. We've not won a header all day in any of the boxes and we paid a heavy price for it.

"It's one thing identifying what you need, it's another getting them in. We've been trying to do that, so we'll pursue that in the next few days and see what happens.

"We've got some good players but they never showed it today.

"They were well away from the standard they're capable of, and again it could be a culmination of a lot of things, but it doesn't take the hurt away from what they've showed today.

"We'll look to freshen things up and if that means juggling things about then so be it."