THE silence has gone on long enough – now, more than ever, Venky’s need to communicate with Blackburn Rovers supporters.

Yes Rovers could win promotion back to the Premier League which would be nothing short of a magnificent achievement by Gary Bowyer and his players.

They know victory at home to Leeds United tomorrow could move them within three points of the play-offs with just under two thirds of the campaign still to play.

But the question on most Rovers fans’ lips is this – what happens if we don’t go up?

And make no mistake it is a big ‘if’ given the extremely challenging task manager Bowyer has taken on following the brief but disastrous regime of Shebby Singh who, incredibly, is believed to be still being paid for his role as the club’s global advisor.

Already shackled with a £54.5m debt after losing £36.5m last season, Rovers will feel the squeeze even more so next season if they remain in the Championship.

Premier League parachute payments will be halved from £16m to £8m and there is the very real prospect of the club being placed under a transfer embargo come January 2015 for failing Financial Fair Play.

It is a mess.

A mess which is all of Venky’s own doing – be it through naivety, poor advice or just rank bad decision making.

It is also a mess which Venky’s now appear to be the only ones capable of attempting to put right.

As let’s face it new owners are not going to be queuing around the block to buy the club in its current financial plight.

Venky’s continue to pay the bills – the club’s latest accounts showed they have ploughed in a £36.1m interest-free loan – and it was encouraging to see them back Bowyer in the loan market this week with the addition of Rudy Gestede.

But supporters like Wayne Wild want to know what their plans are for the future.

“Without correspondence or any interaction it is all guesswork,” said Wild, who is the co-chairman of fans’ group The Rovers Trust and a former major sponsor of the club through his Darwen-based business WEC Group.

“Everything could be rosy and straightforward as in, ‘don’t worry guys, don’t worry about finances, it’s not an issue. Yes there is Financial Fair Play but if we get promoted we’re going to pay the fine and if we don’t get promoted, there’s the bigger problem of the transfer embargo but we’re getting our house in order’.

“But without someone coming out and telling you, you do fear the worst.

“We have a stable management team and a balanced team that has still got hopes for promotion – but that’s like most clubs in the Championship.

“Our concern is the medium and long-term future and we still need the owners to come out and interact with supporters and give us some hope that they know what they’re doing and that they’ve got a fixed and firm business plan.”

That plan must include provisions for Financial Fair Play (FFP).

FFP rules state that Championship clubs can make a maximum loss of £8m for the current 2013-14 campaign.

Anything higher will result in a transfer embargo which would come into force on January 1, 2015.

Clubs failing to comply with FFP but who are promoted to the Premier League this season will be required to pay a Fair Play Tax, which scales from one per cent on the first £100,000 overspent to 100 per cent on anything above £10m.

Boss Bowyer is working hard to cut costs but it would take a minor miracle for Rovers’ losses to drop from £36.5m to £8m in the space of a year – not after what happened last summer.

Under the club’s self-styled global advisor Singh, Rovers blew millions upon millions of pounds on transfer and or agents’ fees in deals for big-name players like Danny Murphy, Nuno Gomes, Leon Best and Dickson Etuhu as well as five Portuguese unknowns.

The majority remain on Rovers’ books and will do so for some time to come – unless, like Murphy and Gomes, they are paid off at a considerable expense – as there is next to no chance that there are clubs out there willing to pick up the tab for their wages.

The Lancashire Telegraph understands that Singh, too, continues to be paid a six-figure salary.

The Malaysian TV pundit has not been seen at Ewood Park since the end of last season but he is thought to be on a two-year contract that runs until next summer.

Ian Battersby, who along with fellow Rovers fan Ian Currie six months ago contacted Venky’s to say they were prepared to launch a takeover bid through connections to their company Seneca Partners, reckons Singh ‘set the club back years’.

And like Wild, Battersby – who never heard back from Venky’s – wants to know how Rovers owners are going to take the club forward.

“The overwhelming question is whether Venky’s are comfortable writing cheques at £3m per month, which is what it was last season and where it probably still is despite some adjustments,” said Battersby, who believes boss Bowyer has been handed an almost impossible job in having to transform Rovers from a team threatened by relegation to one which can win promotion in the space of a season.

“And if they are, how long are they prepared to do that for? Realistically we’ve already had on record a number of people from the club stating that this might not change an awful lot in the next two years because of the contractual nature of what we’ve got to deal with.

“And therefore are they prepared to see this out for another couple of years at its current run rate? Bearing in mind that parachute payments will soon fall in half. And at the same time, can we realistically mount a promotion bid against that backcloth?

“Those are the sort of inconsistencies fans are struggling to come to terms with and reconcile. There is no discernable plan in place – that’s the issue. We seem to be just meandering along off the field.

“Yes there is an element of stability but you could say we’re treading water as a club. But treading water on the back of £30m+ plus losses and £50m of balance sheet debt is hardly an achievement.

“So actually where are we?”

Over to you Venky’s.