NEW Blackburn boss Henning Berg says he is delighted to be back at Rovers - and has made promotion back to the Premier League his priority.

The Norwegian was unveiled as Steve Kean's replacement this morning and beamed: "It is fantastic to be back.

"I have so many great memories of this place as a player and it was a great feeling driving into town again.

"This is a challenge I look forward to, the only thing we are looking to achieve is promotion, that is all that is important to us.

"I have spoken at length to the owners and Derek Shaw, Paul Agnew and Shebby Singh and I believe this club is heading in the right direction.

"The owners are very ambitious, they have shown that with their changes over the summer. They have changed the manager and brought new players in and they have shown they want this club to be back in the Premier League.

"I believe we have a good chance of going back up to the Premier League and I believe my experience as a player and as a manager in Norway will help me in the challenge I have ahead."

Of the future of his backroom team and caretaker boss Eric Black, Berg added: "It would be foolish of me to come in here and make changes straight away.

"It is important to get to know people here and we will see where we go then.

"Eric Black has done a great job as caretaker manager, he has made the team a lot more solid and has given me something to build on. I look forward to getting to know the people at Blackburn and we will take things from there."