Sometimes things don't suddenly happen they creep up on you.

While out shopping recently I noticed that my daughter's clothes cost more than mine.

My girl manages to wear a different outfit every day.

I, on the other hand, don the same clothes over and over again.

And I think I'm being clever and helping the environment!

I am in my early 30s now and have four pairs of footwear football boots, work shoes, normal shoes and the old ones I don't want to throw away.

My daughter, on the other hand, has eight pairs of shoes.

And, pound for pound, her outfits cost a lot more than all my wardrobe put together.

I tried to figure out how this happened.

Was I duped? Did someone do this on purpose? Or did I simple not notice because I am stupid?

It was none those reasons. I am a reasonably intelligent man who got a C in maths and can work things out for myself.

So how did it come to pass that a two-year-old wears more expensive clothes than her daddy.

When I was a kid I can't remember having more than two sets of outfits at the same time.

They were magically cleaned every day. I can remember only getting new clothes once a year.

Essentially I had the pajamas and the playing out stuff.

And it was the same outfit everyday apart from Sundays.

But it seems times have changed and clothes for little kids cost more than those for grown-ups.

The strange thing is my daughter doesn't even wear those designer brands. She wears the normal stuff that every little kid wears.

There are so many colours and textures that clothes buyers' (on the whole women) cannot resist the variety and designs.

Thus, little kids soon end up with more clothes than their daddies.

I bought a pair of shoes for her the other day and it cost me £27.

I don't know why I did it but I had no choice.

I know I am not the only one who has had this life changing experience.

It is a common phenomenon. All 12 fathers I asked at the local Badly Dressed Daddies' Society' agreed.

We were slowly being replaced by the children as the second biggest spenders in the family.

It is happening, and it is happening now.