LIBERAL Democrat peer and councillor Tony Greaves will tonight launch an attack on the ‘Brand Pendle’ strategy.

He will propose a motion at the borough council’s annual budget meeting criticising the initiative.

It says: “The proposals for ‘Brand Pendle’ are inadequately thought through and insufficiently well-designed.

“In particular the proposed new logo is insubstantial and meaningless and the proposed new boundary signs too cluttered and badly-designed. The proposals for commercial sponsoring of boundary signs require further consideration.”