Drivers and bikers are being targeted in a new campaign that aims to reduce motorcycle casualties on Lancashire's roads.

The county council's road safety group is lending its support to the Department for Transport's new THINK! Campaign, which encourages drivers and motorcyclists to play their part in reducing the number of road crashes.

Neil Cunliffe, manager of the group, said: "We want motorists to take responsibility for their own safety and other road users' safety."