It took just four minutes for the Cherries, who haven't been able to buy a win in recent weeks, to grab the lead when striker Brett Pitman headed past Lee Jones.

It was a particular blow for Grayson, who gave on-loan Blackburn left back Andy Taylor a first start, after the manager opted for a 4-5-1 formation to start off with.

And while the crowded midfield, including the returning Neil Wood, played some neat football, there was a lack of incision going forward.

The stage was set for Keigan Parker, returning after his hamstring injury, to come off the bench and he did so shortly before the hour mark.

The Scot's pace changed the game within a couple of minutes, feeding Murphy who slotted home an excellent left-footed effort to level the scores.

Blackpool continued to press with another sub, Simon Wiles, going closest, hitting the bar with a cross-shot from the right but all looked lost five minutes from time when Bournemouth received a generous penalty after Peter Clarke was adjudged to have handled the ball in the box.

The normally reliable James Hayter stepped up but managed to hit the bar, meaning justice had been done in the battle of the seaside resorts.

Saturday's fixture is the first in a series of vital games for Blackpool against teams which could find themselves in the dogfight at the bottom of the table.