CRANE hire giant GWS this week unveiled its new image. The Great Harwood based firm launched its new corporate colours on the first of a batch of Japanese cranes it has bought.

Other cranes throughout GWS's 500-strong fleet are being repainted from the traditional yellow colour to blue in a programme which is expected to take all year.

The first batch of Japanese cranes are part of a £20 million order placed by GWS - one of the world's biggest ever.

"This is an exciting time not only for GWS but also the entire crane hire market," said marketing manager David Campbell. "This new corporate image increases our profile as market leader and is specifically designed to differentiate us from our competition."

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