I WAS compelled to write after reading your article headlined "Beanz Meanz War", on how certain supermarkets were competing to offer low-priced tins of beans. The quote by Chris Blundell, Morrisons marketing manager, particularly interested me.
Commenting on Morrisons' abstinence from joining the price war he states: We want customers to notice the price of their overall weekly shopping, not just one product."
I found this comment quite ironic, as it is precisely the overall cost, or rather the price increase on every item within Morrisons, which has led me to believe that I should now find an alternative supermarket in which to do my weekly shopping.
No doubt the store's recent refurbishment justifies these price increases. But how the cost of refurbishment can justify certain items more than doubling in price in less than a year I'm not sure.
Converted for the new archive on 14 July 2000. Some images and formatting may have been lost in the conversion.
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