A MASSIVE clean-up operation of the River Darwen is being launched today (Thursday).
Local authorities, businesses and environment groups are joining forces to combat pollution and regenerate run-down riverside sites in the Darwen River Valley Initiative (RVI).
The Environment Agency is to fund a project co-ordinator for three-and-a-half years, while the various organisations involved in the RVI will supply resources and equipment.
Project co-ordinator David Hortin, of Blackburn Groundwork, said: "It is an example of organisations who don't always work in harmony coming together to achieve a single goal.
"Darwen companies close to the river are cleaning up their acts and keeping an eye on pollution, while the environment groups and local authorities can help solve any existing problems.
"Some projects are already taking off but we will be designing an action plan over the next few months which will be our target."
The initiative is being launched in conjunction with the Mersey Basin Campaign, which aims to clean up rivers, streams and canals which form the Mersey Basin by the year 2010.
Issues faced by the RVI include sewage pollution, industrial discharges and dereliction.
The redevelopment of heritage buildings and nature conservation areas is also being considered.
Various groups are taking part in the RVI, including Blackburn Council, Lancashire Wildlife Trust, North West Water and ICI.
Around 70 interested parties are expected at the launch.
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