ADVERTISING agency Capricorn Fulton Harris has rolled out its latest campaign.

The Rising Bridge firm has launched Roll Model for wallcovering manufacturer Vymura.

It features eye-catching male models and headlines such as 'The Perfect Roll Model?' and 'Well Hung Wallpaper'.

"We decided the work should be sexist in a way which would appeal to women," said Steve Credie, joint managing director at CFH. "They are the key decision makers and increasingly demand more choices in home decor."

Previous news story

Converted for the new archive on 14 July 2000. Some images and formatting may have been lost in the conversion.