PRESTON North End kicked off its new Kit shop at Crystal House in the town centre.
The new store is based where Manchester United fans used to flock for their team's strip.
PNE mascot Deepdale Duck and Rock FM's Thunder Truck helped launch the new store, with a little help from Lancashire Lynx players.
PNE bosses say fans have been demanding a new town centre kit shop since the outlet in St George's Shopping Centre closed last year.
Linda Casey, the club's retail area manager, said: "Not everyone can get to the shop at the ground. The new shop offers fans the convenience of buying PNE products while shopping for other things in town."
Converted for the new archive on 14 July 2000. Some images and formatting may have been lost in the conversion.
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