A FIRM of chartered accountants is one of only 25 companies nationwide to become members of the Association of Profit Advisers.

The Association, launched nationally by the Institute of Chartered Accountants, is committed to helping businesses understand how to generate immediate and sustainable increases in profitability.

Now Horsfield and Smith, located in Walmersley Road, Bury, has launched its Profitplus scheme which has been developed for the UK from an original idea in the USA.

A spokesman for the Bury firm said: "Profitplus provides members with the tools to identify where the profit opportunities are, while members are trained to lead the business through to succeed in converting these opportunities into bottom line reality."

The initiative is based on three consultancy-related phases - diagnosis, recommendation, implementation and review.

The system works by identifying unrealised profit opportunities in a business and devising and implementing an action plan for transforming them into bottom line results.

Anthony Nuttall of Horsfield and Smith said: "It does not just focus on cost-cutting measures, but equally emphasises revenue-enhancing and performance-augmenting solutions.

"From day one, profit advisers create an action plan and stay with the client through all the stages of implementation."

He added: "In effect, the system helps clients realise profits they would otherwise have lost."

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