Tourism chiefs from all over the country descended on East Lancashire for a guided tour showing them what the area has to offer.
The Lancashire Tourism Partnership, which is made up of more than 30 public, private and voluntary organisations in the county, organised the visit.
Landmarks such as Whalley Abbey, Blackburn Cathedral, Boundary Mill in Colne and the Pendle Heritage Centre were included on the tour.
The aim of the visit was to boost the £600 million per year which is already spent in Lancashire by tourists.
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