BRIAN Kidd needs time to transform Blackburn Rovers into the kind of club he envisages can once again be a force in English football.

And the club itself desperately needs a period of stability, after the reigns of Ray Harford and Roy Hodgson have seen Rovers tumble from top of the heap to become second-class citizens.

But, as they embark on a new campaign against Port Vale tomorrow, one Ewood clock is already ticking.

Jack Walker and his representatives in the boardroom have stated quite categorically that promotion is a must.

Given what has been invested over the years and the resources Rovers possess, that is no less than the expectations of the fans will demand.

But, if it doesn't sound like too much of a contradiction, the question still remains as to whether Rovers have yet done enough rebuilding to ensure they will claim one of those promotion places.

It is only four years since they celebrated a summer as English champions. Yet Jason Wilcox, who will wear the captain's armband against Vale, is the only regular member of that title-winning team to remain. Jeff Kenna, who started the last nine games of 94-95, and Kevin Gallacher (one) are two others whose vast experience will also be needed to help what is still basically a young squad to adapt to their new surroundings.

In that respect, the belated arrival of Craig Short, Simon Grayson and Alan Kelly should also bring valuable expertise to the staff.

And, with injuries continuing to bite deep, that could be crucial. For a good start is essential.

In a few weeks time, Kidd could have a much stronger hand with the likes of Jason McAteer, Ashley Ward, Billy McKinlay etc knocking on the door.

If so, then Rovers will have a far better chance of achieving their goal.

But much will also depend on how young guns such as David Dunn, Damien Duff and Damien Johnson answer the call.

Rovers are going very much into the unknown. But they must try to impose themselves on the opposition - never more so than tomorrow. A relegated squad clearly lacks something but, as they bid to pick themselves off the floor, they must not be short of endeavour, commitment or determination in their efforts to set the record straight.

Kidd, really, put it in a nutshell.

"I think there are a lot of pre-conceived ideas about the First Division and the Premiership," he said.

"With the quality you have in the Premiership, there is an attitude of mind you need as well.

"But I don't think it's too much to ask players to work hard and give everything they have got whatever league you are in.

"I think it should be automatic for every player to go out and give his whack whether he plays good, bad or indifferently."

Hard work and the right attitude will be key elements if Rovers are to succeed.

Converted for the new archive on 14 July 2000. Some images and formatting may have been lost in the conversion.