A STUDY to look at ways of reducing traffic in the Forest of Bowland has been commissioned by Lancashire County Council .

The forest, a designated Area of Outstanding Natural Beauty (AONB) attracts thousands of visitors every year.

But tourism and planning chiefs are concerned about the effect the heavy traffic is having on the picturesque area.

Talks have been taking place between the county council, the Countryside Agency and the Forest of Bowland AONB authority about the best way of tackling the problem.

And they have decided to commission a study which will cost around £30,000, which is being paid for with European funding.

The study will look at traffic flow in the area and the effect tourism has on local communities. Researchers will also gather information on the use of local footpaths and car parks.

Local schools, voluntary organisations and businesses will be asked for their views, along with pressure groups like the Ramblers' Association.

The long term aim is to encourage greater use of environmentally friendly forms of transport and encourage more cycling, horse riding and walking in the Forest of Bowland.

Specialists Transport for Leisure Ltd and JMP Consultants have been appointed to carry out the report.

The move will be discussed when Lancashire County Council's planning, industrial development and tourism committee meets tomorrow.

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