BURNLEY fashion tycoon Shami Ahmed is kitting out his first football team -- and it is for Clarets' rivals Preston North End!

The former Barden High School pupil's business has won the contract to supply a new kit for PNE who have just been promoted to the First Division.

The new kit was being unveiled at the club's home game today against Millwall.

The Preston deal is the first football contract to be secured by Shami's Manchester-based business.

"This deal is our first significant step into the football market," said Shami.

His £70million turnover business empire, which began selling Joe Bloggs branded jeans, now includes the Slazenger sportswear brand.