BOSSES at North West Water have repeated warnings that swimming in reservoirs can easily turn into a tragic accident.

The arrival of summer means swimmers are still taking dips in the icy waters despite drownings in the north west last summer -- and accidents involving pet owners trying to save their animals from drowning.

The message from the water company is clear; stay away and find properly supervised pools or beaches to swim in.

John Barnes, water services director, said: "Children and young men are most at risk. They see a vast expanse of water and are tempted to cool down in the reservoir, but it is a highly-dangerous activity. "Parents should warn their children of the dangers. Reservoirs in use have water drawn from them through pipes under the surface and there are very strong undertows created.

"Many reservoirs slope steeply at the sides so swimmers can find themselves out of their depth before they realise it.

"And the water immediately below the surface is so cold that you can easily get cramp."

North West Water welcomes visitors to 19 of its reservoirs for water sports ranging from sailing and canoeing to water skiing and board sailing.

The company reaches 32,000 children a year through its SwimSafe campaign but wants everyone to know how dangerous reservoirs can be.

Information about the campaign and where it will visit this year is available on 01925 233233.