"SMART" shoppers with the lucky touch will be given the chance to pick up a brand new car when they visit markets in Nelson and Colne.
Two Smart cars will be up for grabs, one at the Admiral's Market Place beneath the Admiral Shopping Centre, Nelson, and the other at Colne Market Hall as part of the Great British Market Week promotional campaign.
The competition is being held at each location for one day only, on Saturday in Nelson and August 12 in Colne. Shoppers will pay £1 for three tries at rolling dice and getting seven sixes.
Money raised will go to a local cause.
The event is one of a week-long list of attractions at both markets.
Iain Wharton, manager of the Admiral's Market Place, said: "The two cars are fabulous prizes and we think people will really be attracted by them. The competition is just one of a number of attractions at both markets designed to say a big thank you to our loyal customers."
The competition is sponsored by Colne Car Centre which is supplying the stylish Smart cars which are produced by Daimler-Chrysler and powered by Mercedes engines.
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