YOUNG Joshua McNicholas from Whitefield has a face you won't forget in a hurry.

The cheeky eight-year-old is the latest star of the "rollback" advertisements being shown on television by Asda.

Joshua, a Sunny Bank CP school pupil, gets his "just desserts" in the advert after eating a pot of yoghurt.

His proud mum, Donna, said: "Joshua is sat in the garden eating the yoghurt when he lifts up the pot and tips it up to look inside. The yoghurt is just about to drip out onto his face when the camera frame freezes. He is heard off camera to shout 'Oh Mum!'"

Joshua, of Ripon Avenue, is no stranger to publicity. He has often featured in the Bury Times as one third of the borough's "famous" triplets.

The Times has followed the group, including sisters Kelsey and Kendall, from birth to starting school.

Donna said that Joshua, who has also made appearances on ITV's Always and Everyone while the girls were in an advert for Daz with Michael Barrymore, enjoyed his few moments of fame.

But she joked: "He's probably seen enough yoghurt to last him a lifetime!"