NORWICH City owner Delia Smith has spent the summer beefing up the club's catering requirements thanks to the help of Holland's Pies.

But, while City supporters can now look forward with relish to a half-time feast East Lancashire-style, Bryan Hamilton's goal-starved forward line looks decidedly malnourished ahead of their visit to Ewood tomorrow.

For the first time in their 98-year history, Norwich have failed to score in each of their opening three games.

And, if you take into account their record at the back end of last season, then City have mustered just three goals in their last 540 minutes of action -- two of which came from the boot of Craig Bellamy who has since joined Coventry for £6.5m.

Understandably, Hamilton admits the situation is starting to cause concern.

And it's a problem he needs to solve quickly if his side want to avoid getting sucked into a relegation scrap over the winter.

"It's obviously a talking point and it's a concern for me because you've got to score goals," said Hamilton.

"But we are creating chances and, if we were winning every game 1-0, people would be saying that everything was fantastic -- that's the margin between success and failure.

"We may not have scored but we've had the ball in the net about five times during those three games.

"I've seen the videos and we must have had 18 clear chances.

"So it's something I'm aware of and the players are aware of it too.

"But I won't let it become an issue."

A 1-0 reverse at Barnsley followed by 0-0 home draws against Nottingham Forest and Bournemouth hardly sound like the ideal preparation for a clash against the First Division's hot promotion favourites. But Hamilton is relishing the chance to pit his wits against Rovers.

"Blackburn have set their stall out to be one of the contenders for promotion and everyone knows they will be," said Hamilton.

"It's going to be a tough game but I'm looking forward to it because it's a great challenge.

"And it's amazing what you can do with a bit of resilience, great spirit and organisation."

Usually the staunchest optimist, even Hamilton was forced to admit his team had failed to play well in Tuesday night's goalless draw against Bournemouth in the Worthington Cup.

But he believes that could be just the kind of shock therapy required to shake his team into life.

"Even I can't say that we played well because we didn't," said Hamilton.

"We didn't press as well as we can, pass as well as we can or move as well as we can.

"And, no matter what level you play at, you can't give people the ball and time to play with it.

"But I think you have blips over the course of a season.

"You look for high standards of performance but these are young players and sometimes they drop below that.

"I just felt we were loose - but sometimes players need a shock to the system."

Despite City's lack of cutting edge so far, they still have plenty of quality in their ranks.

Former Manchester United midfielder Phil Mulryne is the man charged with supplying the creative spark after battling back from a broken leg he sustained in a challenge with Christian Dailly last season.

And striker Iwan Roberts can be a dangerman on his day as proved by his haul of 19 goals last term.

However, defender Matt Jackson expects to face a Rovers side even more pumped up than usual following the death of Jack Walker.

"Places like Ewood are difficult enough to go to as it is unless you can keep the crowd quiet," said Jackson.

"But it's going to be a big occasion for Blackburn tomorrow because of what's happened over the last week or so.

"Jack Walker was such a fantastic man for Rovers he deserves the tributes they will be putting on."