EAST Lancashire's hard pressed farmers are being urged to consider financial lifelines that could help them to develop new rural businesses.

Agricultural advisers say the Government's new rural development programme can provide vital funding to aid diversification away from traditional farming.

Roy Ramsbottom, North West spokesman for the region's Society of Chartered Accountants' farming group said money was available but it was essential for farmers to understand what was on offer.

"Funds available via the England rural development programme could provide significant help for farmers wishing to diversify," he said.

"After a persistent decline in farm incomes, these grants could make all the difference when developing alternatives."

The programme encompasses existing grant schemes and new initiatives such as the Rural Enterprise Scheme which is aimed at diversification projects such as farm shops, tourism and the conversion of redundant buildings for office or residential use.

Grant funding is provided on a competitive tendering basis and the amount of aid will depend on the type of project and expected economic return," said Mr Ramsbottom.

Further details about the Rural Enterprise Scheme is available from MAFF regional offices.