A SUITABLE case for promotions!

That's luggage manufacturing firm Antler which is investing in a new marketing initiative to boost its business in the lucrative promotions and incentives industry.

Antler, based at the Pilot Works in Alfred Street, will be exhibiting at the Incentive World 2001, the leading business-generating show, at Earls Court in London between March 6 and 8.

The company will be among 500 major businesses taking part, Antler's exhibit will feature more than 400 products, including the latest trolley cases, suitcases, bags, attaches and leather goods.

Overall, more than 8,000 business managers directors, sales managers, marketing and promotions managers are expected, including around 250 key buyers from overseas.

They will be looking for new ideas for incentive schemes, promotions, achievements, business gifts, premium merchandise, incentive and group travel, workforce motivation programmes, games and competition prizes and corporate events. Incentive World 2001 is the premier showcase for the UK sales promotion and incentive industry.

British companies spend approximately £10 billion per year on products and services to promote sales, incentivise dealers and to motivate staff.