BURNLEY-based company P3 Computers is bucking the trend in the Information Technology industry with increased sales and profits.

While many IT businesses are struggling to compete and are shedding jobs, P3 Computers has recorded a modest increase in profits and has taken on extra staff.

Managing director Paul Cumstey puts the company's success down to old-fashioned service values.

"Personal service is the key," he said. "We go the extra mile for our customers."

Located at Healeywood Road, P3 was established in 1995 by Paul and fellow director Phil Whitehead. The company is a former shirt sponsor of Burnley FC.