A BLACKBURN insurance broker has transformed his business into a national concern by investing in his workforce.

Daren Insurance Quoteline prides itself an innovation in the highly-competitive insurance market and has just launched what it believes to be one of the most advanced websites in the industry.

Manager Ian Hollins said the company was committed to using staff to build the business. "We used the Investors in People framework to mould a more united and focused team," he said.

"Staff have benefited collectively and individually. For example, I took a NVQ5 in management which honed my leadership and entrepreneurial skills.

"Even the newest recruit here gets opportunities for professional and personal achievement."

Daren Insurance Quoteline concentrates on services for homes, cars and small businesses. Its new website allows customers to buy insurance on-line, receiving their policy documents instantly on their computer.