SVEN Goran Eriksson look-a-like and Journal photographer Colin Lyne has already completed a sporting on-screen hat-trick.

Svensman Col, known in the office as Ash (Ashton-under-LYNE, get it?), has shot to fame because of his dashing similarity to the England soccer team manager.

His looks have already earned him an appearance on Channel Four's Big Breakfast, and on Wednesday tea-time, he was on TV again, revealing all on Granada Tonight .

Then he was in front of the cameras again in a promotional film for Sky Sports.

On Sunday he took part in a show, hosted by presenter Des O'Connor, called Stars and their Doubles, which is to be shown later this year.

Colin's likeness to the current England football manager was instantly spotted by his former colleague Paul Smith and, since being featured in the Journal and its sister paper, the Bolton Evening News, he has signed with a look-a-like agency to capitalise on his uncanny likeness to England's supremo.

He said: "Things were quiet for a bit, but with the England versus Germany match in October, the phone's been ringing a lot more.

"I've been watching dozens of videos of Sven to try and match his accent and mannerisms. I think I'm getting there, but I still don't know the first thing about football."

After Wednesday's TV interview in the Manchester studios, where Colin and his wife, Irene, met Preston North End chairman Brian Gray, and took a walk on the This is your moment set, our ecstatic cameraman declared: "It was brilliant, we were treated like royalty."