A WHITEFIELD company is unravelling the "mystique" surrounding the creation of a flooring product.

Commercial flooring specialist Polyflor is aiming to establish its radically restyled and repositioned Polyflor Mystique PU range. The strategy is to give flooring contractors, specifiers and end users nationwide ex-stock access to the range.

To broaden its appeal to all sectors of the market, the colour palette has been radically revised to bring in 24 vibrant new colourways in six groups of four shades.

And each group is being colour co-ordinated through the use of highlight chips to provide "off the shelf" design solutions.

Advanced manufacturing techniques have also been employed to enable new Polyflor Mystique PU to be produced more efficiently and to launch at an extremely competitive trade price.

Market and product development manager of the Radcliffe New Road-based firm, Simon James said: "New Polyflor Mystique PU has enormous potential, especially in the health, education and retail sectors.

"Non-directions have been showing increased growth and the new range is set to capitalise on this with its vastly enhanced appearance, keen pricing, ex-stock availability and all the proven performance benefits of original Mystique."

He added: "The co-ordinated colour families are a definite aid to design, but at the same time the 24 strong bright colours in the range give free thinking designers plenty of creative scope."