POLICE are planning a zero tolerance road safety policy in a bid to clamp down on unsafe drivers on Lancashire's roads.

Speeding, drink-driving and failure to wear seatbelts will all be targeted as police chiefs get tough with dangerous drivers in a £10million campaign.

Tough government targets have demanded that police forces across Britain must slash the number of people killed or seriously injured in road accidents by 40 per cent, halve the number of children killed or seriously injured in road and reduce the number of slight accidents by 10 per cent -- all by 2010.

Announcing the scheme -- revealed by the Lancashire Evening Telegraph in February -- Superintendent Alf Hitchcock, of Lancashire Police, said the force was determined to have met those targets by 2005.

A massive array of hard-hitting posters coupled with more roadside spot checks will, the police hope, lead to a massive reduction in the number of people killed and injured on the roads each year.

And police say that if that does not work, they will enforce a clampdown across the county.

The new scheme has been launched using £10 million for the creation of the new road safety project for the county.

It will cover the whole of Lancashire, including unitary authorities such as Blackburn with Darwen.

Speed cameras -- which are to be better signposted in future to give the public the chance to slow down -- will also be used more. The scheme includes the current summer drink drive campaign running throughout the county.