STAFF at Asda, Rawtenstall, will launch their annual campaign for breast cancer care on Monday.
This is the fifth year that Asda has supported the charity and the store will join others nationwide for two weeks of fundraising with a pink twist to it.
Events co-ordinator Yvette Jackson said: "Along with the usual ways of raising money for charity, with colleagues sitting in baths of pink milkshake, we will also be selling tickled pink badges and Celebrities backing the nationwide campaign include Naomi Campbell, Kate Thornton and Samantha Robson.
Yvette added: "Asda has raised £1.4 million for this charity and thanks to the generous people of Rossendale we raised £600 in one day last year."
The pin badges, T-shirts and other tickled pink items will be on sale from Monday.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article