THERE is nothing like the sweet smell of success to get the media pack sniffing around a football club.

And following the Clarets blistering start to the new season there has been a surge of interest in the club.

As Stan Ternent surveyed the press pack after his briefing at the club's Gawthorpe training ground on Thursday, he said: "I hope I will see you all back here if we lose a couple of games."

It is not just the fact that Ternent's side has roared to the top of the table, it is further proof of the seemingly insatiable appetite there is for football today.

As Burnley languished in the bottom division during the dark days in the late 80s and early 90s football was not the "sexy" product it now is.

But the revival that has seen a dramatic change in fortunes at Turf Moor has coincided with the rebirth of the national game.

Danny Reuben, the Clarets media and public relations manager, admitted: "It has been crazy for the past couple of weeks - but long may it continue.

"We have been inundated by requests from radio, television and newspapers and it can only help the club.

"It has long been said that this club is a sleeping giant and we have to accept that is true. Now it looks as if people want to have a piece of our future."

With a place in the Premiership the target for this season Reuben knows how important it is to get the name of Burnley firmly on the map and keep it there.

"All this interest and coverage canonly help us to develop the commercial side of the club," he said. "We are working hard to increase the profile of the club and we know that the best way for that to happen is to have success on the pitch.

"The start to this season has shown that and we just hope that we can stay around the top of the table for a long time to come.

"We were the featured game on Radio Five Live last week and the television cameras are repeatedly going down to the training ground."

The exposure in the Premiership is even greater and everyone at Turf Moor is hoping that this time next year the press room wil be even busier.