SHOPPERS at Accrington Asda were tickled pink when they sent off hundreds of balloons for charity.
The pink balloons were purchased at £1 a time and the cash will go towards the store's campaign, called the Tickled Pink campaign, to raise cash for breast cancer care.
Shoppers put their names and addresses on the helium filled balloons.
Asda organisers are depending on people who find the balloons to post address slips back to the store, revealing which balloon travelled the furthest.
After a week, the store will award a prize of £20 in gift vouchers to the winning entry.
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