FASTER internet access has been promised for business and industry in the North West, with a £2.7 million boost to promote broadband technology.

Internet users with traditional connections spend an estimated one-third of their 'surfing' time waiting to be connected to the web.

Broadband technology is the next leap forward in the communications revolution, providing fast access and 'always-on' connection to the Internet.

With broadband, users can hold video conferences, transfer large amounts of information, access interactive TV and even play computer games against opponents on the other side of the world.

The funding has been announced by e-commerce Minister Douglas Alexander who said it would increase competitiveness and availability of broadband throughout the region.

"This announcement is good news for the North West," he said.

"Broadband services will bring benefits to businesses and consumers alike and we are working to extend access to these services in every part of the UK." Schemes are likely to include pilot projects to demonstrate the benefits, increasing the information available, feasibility studies and the development of action plans.