A NATIONAL advertising campaign questioning people's ethics in a bid to draw them back to church has been labelled a "bold step" by the Blackburn Diocese.

Infidelity, cheating and office politics will feature in the new £2 million Christian campaign entitled "Face Values", with posters depicting a variety of temptations to appear on thousands of billboards and in newspapers from March.

Advertisements will also be broadcast on local and national radio.

A spokesperson for the Blackburn Diocese said: "This is a bold step by the Evangelical Alliance organisation, supported by many churches, to raise ethical issues in an imaginative and popular way.

"It is hoped the campaign will take faith on to the streets and into homes, pubs and all sorts of places where people can meet and talk about the issues."

He added: "It will then be up to individual Christians and congregations to continue the debates these posters raise in ways most appropriate to them."

One of the posters designed to provoke debate will show a man and woman alone in a room with the question: "Your wife's out of town. What's your next move?"

At the bottom, it reads: "We're keen to know where you draw the line."

The campaign will also cover a range of dilemmas, including: "On holiday, your camera is stolen. Is it OK to claim on your insurance for a better model? and "Someone does some work on your house. He will knock 20 per cent off the bill if you pay in cash. Should you do it?"

A third asks: "You are vying with a colleague for promotion. You learn he has made a mistake that nobody else knows about. Do you tell the boss?"

Compiled by London-based company Redbox advertising agency, the campaign, backed by a range of denominations and the Archbishop of Canterbury, Dr George Carey, will also focus on the problems of parenthood.