PENDLE'S tourism development officer Alex Holt is to cast a spell to drum up future visitors to the borough.
For when she attends the Holiday Show at the NEC, in Birmingham, at the weekend she will be dressed as a witch!
She said: "Pendle has a lot to offer visitors, breathtaking scenery which is perfect for countryside enthusiasts, a unique and fascinating heritage and a warm welcome to all."
Alex will also be handing out free sticks of 'Pendle' rock and discount vouchers for accommodation.
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