SILENTNIGHT's popular Hippo and Duck characters are again set to hit the small screen as part of a further advertising campaign.

The Barnoldswick bed manufacturer will use its characters in a £6million blitz over three weeks which will see the ads popping up in prime-time slots during commercial breaks in Who Wants To Be A Millionaire, Blind Date and Coronation Street.

The company has also strengthened its sponsorship of the repeats of Where The Heart Is, which is running weekdays.