HEAP Bridge-based PC World Business, the business arm of the UK's number one computer retailer, has announced two new significant appointments.

Simon Moorehead becomes the finance director and David Gould is trading director.

Both will be based at the company's £13 million headquarters at the Waterfold Park.

Prior to working for PC World Business, Simon Moorehead was group finance director for Whelco Holdings Ltd and has more than 10 years retail finance experience as finance director at United Co-op and financial controller at Airtours plc.

David Gould has a wealth of experience in the IT re-selling market, having worked for Micro Warehouse for eight years in a number of roles, including merchandising director.

He will be charged with growing PC World Business' 22,000 plus product offering.

Company managing director Derek Lloyd, said: "It's going to be an exciting year for PC World Business and these appointments will help us drive forward our aggressive growth strategy and build on the success of the

past year."

These appointments are announced as PC World Business celebrates a successful first year at the new operations centre at Heap Bridge, which opened in January 2001.

The complex houses the 200-strong call centre and also acts as headquarters for PC World Business' web and national in-store network.