HOW do you open yet another new ride at Blackpool Pleasure Beach?

Popular presenter Fred Dinenage opened the £ m interactive attraction Impossible this week with a quick trick and by breaking the record for the most people to say "How" at the same time (22 pupils from Thames Primary School to be precise).

Fred is one of the longest serving presenters on ITV and his many credits include children's science programme How and the current version How 2.

Impossible is the merging of traditional attractions the Hall of Mirrors and the Haunted Swing with some new weird and wonderful interactivity thrown in. And it's decorated in the surreal style of Spanish architect Gaudi to celebrate the 150th anniversary of his birth.

BPB managing director Geoffrey Thompson said of his latest addition: "Impossible is a mixture of the peculiar and the fun and is particularly good for schools because its also educational.

"It's unusual for an amusement park to have an attraction like this but unfortunately it's not all here yet. There is a Russian periscope to go on the roof but I think it must still be under the Baltic Sea!"

Fred added: "Impossible is educational and it's fun and I'm astonished to have been asked to open it."