Watch it on the Beeb - Kilby

The financial crisis that is continuing to cripple the game following the collapse of ITV Digital has led to calls from many people in football to hit media giants Carlton and Granada where it hurts - in their pockets.

Kilby said: "I think the only way to increase the pressure on the companies is to damage them financially.

"I was absolutely delighted that for the game against Denmark, which was shown on both sides, the percentage of people who watched it on the BBC was bigger than it has ever been.

"That sends out a clear message to Carlton and Granada about what the fans are reazlly thinking.

"I believe they think that this is a small problem that will eventually go away but it won't. They have behaved disgracefully and this is one way the fans can let them know it.

"I understand their advertisers have been none too pleased with the viewing figures and long may that continue."

The continuing uncertainty over what budgets clubs will have at their disposal means that the transfer market this summer has been virtually dead.

"Portsmouth have done a little bit but, apart from that, is hard to think of any club doing much this summer," added Kilby. "That is because every club is stuck in the same boat."

The clash with BBC and ITV sees two high profile ex-Clarets going head-to-head with Ian Wright on the Beeb and Paul Gascoigne on ITV.

There had been reports this week that Gascoigne might yet return to Burnley for next season but once again Kilby explained that the financial situation means it won't happen.

"Quite simply, because of the TV money problems we cannot afford him so that will not happen," said Kilby.

As for Gazza taking ITV's money when they have let football down so badly, Kilby confessed: "It was not anything we could control.

"We have got his contract until the end of this month but, in essence, once the season ended he left the club.

"He was contracted to play for us but his media interests outside of that were always separate."