A LOT of Bollywood movie chiefs postponed and pre-poned their film releases because they didn't want to clash with the mega budget flick Devdas.

Sadly, all the calculating was in vain because the release of the long awaited Devdas has been postponed again.

The film was supposed to release on June 14 and then was shifted to June 28. Now film fans will have to wait longer because the release date of this big-budget extravaganza has now been postponed to July 12.

The re-make of the classic stars Shah Rukh Khan, Aishwaria Rai and Madhuri Dixit.

Talking of delays, Shararat, which was scheduled to release last year, will also be out on July 12. The film starring Abhishek Bachchan and Hrishita Bhatt has had an extra A inserted into the title to bring it luck and the film will now be spelt as Sharaarat. As the movie is now released in the same week as Devdas it will need all the help it can get!