FREESERVE has launched a new e-commerce channel, Freeserve Warehouse (www.freeservewarehouse.com).

The channel allows users to purchase branded goods from nine product categories, including electrical and photographic, home and garden as well as holiday and travel.

Customers register for free, and are given the opportunity to pay the price they choose, either by placing a bid for items, or opting to pay a fixed price for household-name products at discounted warehouse prices.