A BAXENDEN-based pie company has enrolled the help of Bolton comic Peter Kay to launch their new pie.
The star of TV's Phoenix Nights and a sell-out national tour says Holland's new chicken balti traditional Lancashire pie is a "belter" and he urged pie lovers to "have it".
The launch has coincided with start of the football season and the company hopes it will be a hit with fans everywhere.
North West fans top the pie munching league with supporters from Burnley and Bolton in front closely followed by Rochdale, Blackpool, Manchester City and Huddersfield.
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