SEASIDE success is the aim of South Pier's new general manager.

James Burns, 45, from Bolton, a Belfast-born father-of-two, will be based at the pier, which is owned by Leisure Parcs. He will be responsible for day-to-day running and development.

James started his career in hospitality and tourism as a catering manager at a North Wales Pontins holiday park 25 years ago, after completing a catering degree at Bolton Technical College.

He said: "I am delighted to have joined the team here at South Pier and look forward to further developing the rides and attractions and the continuing success of the Laughing Donkey family bar at this popular landmark."